// official brand manual · since 2018
BRAND
MANUAL
This is the official DePerto Company brand manual. A visual and verbal system built for a brand in constant evolution, now more mature in how it communicates and how it thinks.
WE CHANGED
// company history
We were once 2, saving money to get married. Then we became 4, 6, 9, 12, 21, 19. Many meetings, many ideas, many shifts in market vision. After so many manys, we reached another one: DePerto had outgrown its old identity.
Today, DePerto becomes a company. No longer Digital, no longer Move. Just DePerto, in constant evolution and change, still with many manys to live through and now, in a more mature way, both in how it communicates and how it thinks.
The new visual concept is rooted in DePerto's new reality as a company. As we do when we grow, we let go of what no longer serves the next stage. Our colors changed, our tone of voice changed, our words changed, but our essence remains the same: it is still us, in a different form, one that can be heard by people as big as we are.
CONCEPT
// moderno · expressivo · maduro · atemporal
The new positioning, visual included, follows a modern, expressive, mature and timeless tone. Colors, shapes and typography seek balance between playful and serious, communicating the brand strategy without losing its essence.
TARGET AUDIENCE
// 27–48 anos · média alta · BR + EUA
Male and female entrepreneurs between 27 and 48, upper-middle class. A more selective audience, seeking quality, innovation and results.
- · Food & Beverage
- · Education
- · Investment
- · Real Estate
- · Professional Services
- · Brazil and the United States
- · No geographic limitation
- · Average revenue from R$ 250k / month
- · Shorten paths
- · Build authority
- · Scale profits
- · A trusted team or agency to handle advertising needs
- · Actively looking for solutions
COMMUNICATE, ATTRACT & CREATE
To be the first choice when people think of communication, advertising and innovation. To be relevant and an opinion-maker in this niche. To offer the best ecosystem for both internal and external clients. To lead a healthy company, with an aligned culture that leads on quality.
Communicate products, services and brands. Attract people with a purpose similar to ours. Create communication and business solutions for the market.
Stay loyal to our roots. Never negotiate our values. Always stand for truth and honesty. Turn the other cheek. Create solutions instead of complaining. Be responsible and loyal above all. Keep a heart willing to serve.
SYMBOL + WORDMARK
// the D! symbol and the DePerto wordmark form the official brand system. clear presence, clean cut, no ornaments.
OFFICIAL PALETTE
// black, gray, white and offwhite. a neutral palette by choice, so the message speaks louder than the decoration.
TYPOGRAPHY · AEONIK
// aeonik is the official brand typeface. used in titles, body and signage. no substitutes.
// display · aeonik bold
USE: HEADLINES, HIGHLIGHTS, WORDMARK
// body · aeonik regular
DePerto communicates, attracts and creates. We work up close to transform small companies into references, attract qualified and mature clients, and build a strong presence in the market.
USE: PARAGRAPHS, DESCRIPTIONS, GENERAL UI
// metadata · aeonik medium
N O P Q R S T U V W X Y Z
USE: LABELS, CAPTIONS, METADATA
OFFICIAL ASSETS
// official files for the symbol and the wordmark. always use the versions from this manual, no redraws.